Branded Architecture – Concept Design Model
Developed in 2013 as a concept study to produce an idea-to-model presentation pitch in a short time frame, this concept digital 3D model was produced in less than 14 hours.
In establishing the brand, the exercise was a development to establish an approach to integrating the architecture and symbolism of it’s purpose to the public.
To evoke a theme in context to the facility, the starting point was an open book.
The fountains depicted on the exterior represent paths of learning, growth and the cycle of activities that result. The various heights of the fountain book monuments represent the height of one’s imagination and pursuit of understanding a subject they desire.