Ice Land: Ice Sculptures with SpongeBob SquarePants at Moody Gardens
Opening in November 2014, this seasonal holiday experience walk-through attraction provided guests a chance to experience the world of Nickelodeon’s SpongeBob SquarePants in an immersive 17,000 sq. ft. indoor facility comprised of characters and themed elements sculpted in ice. As a part of Moody Gardens Festival of Lights in Galveston Texas, this is the first time the Intellectual Property has been presented for a holiday experience of ice.
I became engaged in this project at the end of June 2014 after submitting a proposal for design of the project after reviewing the RFP. Having worked with Nickelodeon on their SpongeBob StorePants retail store at Universal Studios Florida in 2011 and other projects with Nickelodeon, I have a great deal of experience with the property to move rapidly to develop working solutions for the Brand and IP. The scope of work focused on developing the experience with 3D software to produce modeled components for what the guests would see for each scene.
Lasting approximately 6 weeks, the production design for this experience was actively coordinated with Nickelodeon experience design with our weekly meetings. The design work was comprised of developing all the sets with character staging areas, providing a complete digital model of the attraction, presentation renderings and set plans to produce the environment. For the last phase of work I provided a 174 page design intent package to guide the set builders and ice carvers in the process of sculpting each element. This included the set designs depicted in plan, elevation, sections and perspective views with the associated character placements.
One of the production sheets produced for the project. The design package included the 3D model work that was produced during development utilizing Sketch-Up Layout software. This process was chosen for the speed necessary to achieve the aggressive schedule.
Additional production drawing sheets produced for the ice-carvers on the project. The design package included the 3D model work that was produced during development utilizing Sketch-Up Layout software. This process was chosen for the speed necessary to achieve the aggressive schedule.
Several news teams featured the experience in their local coverage. (Photos: Houston NBC KPRC-TV and Fox KRIV-TV news)