• Ice Land

    Ice Land: Ice Sculptures with SpongeBob SquarePants at Moody Gardens

    10580953_10152394860857825_2896346332446054561_oConceptual illustration provided by Nickelodeon, based on the 3D model work issued in July 2014.

    Opening in November 2014, this seasonal holiday experience walk-through attraction provided guests a chance to experience the world of Nickelodeon’s SpongeBob SquarePants in an immersive 17,000 sq. ft. indoor facility comprised of characters and themed elements sculpted in ice. As a part of Moody Gardens Festival of Lights in Galveston Texas, this is the first time the Intellectual Property has been presented for a holiday experience of ice.

    I became engaged in this project at the end of June 2014 after submitting a proposal for design of the project after reviewing the RFP. Having worked with Nickelodeon on their SpongeBob StorePants retail store at Universal Studios Florida in 2011 and other projects with Nickelodeon, I have a great deal of experience with the property to move rapidly to develop working solutions for the Brand and IP. The scope of work focused on developing the experience with 3D software to produce modeled components for what the guests would see for each scene.

    Lasting approximately 6 weeks, the production design for this experience was actively coordinated with Nickelodeon experience design with our weekly meetings. The design work was comprised of developing all the sets with character staging areas, providing a complete digital model of the attraction, presentation renderings and set plans to produce the environment. For the last phase of work I provided a 174 page design intent package to guide the set builders and ice carvers in the process of sculpting each element. This included the set designs depicted in plan, elevation, sections and perspective views with the associated character placements.

    SB-MG-02A view of the experience developed through Sketch-Up modeling software during the color phase.

    SB-MG-02B2The ice-carving team underway developing the environment.

    SB-MG-03One of the production sheets produced for the project. The design package included the 3D model work that was produced during development utilizing Sketch-Up Layout software. This process was chosen for the speed necessary to achieve the aggressive schedule.

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    SB-MG-04Overall views of the facility with the floor layout experience defined in color phase.

    SB-MG-09A view of the model during development phase. All of the elements modeled to represent the IP were developed entirely in Sketch-Up, no existing model assets from Nickelodeon were used in the process.

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    SB-MG-11Additional views of the final 3D model. The scope of work on this project was to define the set work for each scene. Character placement was included, but they were not part of the modeling scope.

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    SB-MG-08SB-MG-07Additional production drawing sheets produced for the ice-carvers on the project. The design package included the 3D model work that was produced during development utilizing Sketch-Up Layout software. This process was chosen for the speed necessary to achieve the aggressive schedule.

    SB-MG-01Another view of the first scene developed for the project utilizing Sketch-Up as the exclusive modeling platform.

    SB-MG-12The ice-carving team review the production drawings while forming the sets and characters. (Photo by Moody Gardens)

    SB-MG-13A view of the finished ice sculpture of the SpongeBob SquarePants pineapple house. (Photo by Nickelodeon SpongeBob Squarepants Facebook Page)

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    Several news teams featured the experience in their local coverage. (Photos: Houston NBC KPRC-TV and Fox KRIV-TV news)

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    SB-MG-17Additional views of the finished sets for the ice experience. (Photos by Nickelodeon SpongeBob Squarepants Facebook Page)

     

    You can view the press release on the project at PR Newswire and view more on the experience at the Moody Gardens website.

    606C4E71-D354-88D6-BD21448AB2D80843

    0BD4A675-188B-3B72-2E950C06F8FB234BMoody Gardens Hotel Spa and Convention Center

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